This American Life

This American Life encapsulates all that connects us, what it means to be human. What We Share brings home the emotional and visceral response that is evoked by these gripping real-life stories.

CW: Shae LaPlace

AD: Alee Bono

Young Ones 2018: Sonnet

This is an entry for the One Show Young Ones Student competition 2018. The client brief was for Sonnet Canada's first completely digital insurance company. They asked students to create campaigns that would spread their brand message, optimism. 

CW: Shae LaPlace, Ian Enright

AD: Emily Hunteman

Primanti Brothers

Primanti Bros. Sandwiches is a staple of the city of Pittsburgh. Their stacked high sandwiches filled with meat, cheese, and the fries and coleslaw that made them famous. They're the almost famous sandwiches have made a name for themselves nation wide. As new locations open across the U.S. Primanti Bros. brings a name to "Pittsburgh Style" sandwiches. 

Agency: Smith Brothers Agency

Role: Copywriting & Social Concepting

Radio Spots:
PRIMANTIS MANIFESTO

(Voice – deep, sincere, older male voice, with a comforting roughness, and steady tone, should feel kind and hopeful; reference Jon Hamm) 

VO: Are your hands are calloused? your feet are tired? Do you ride the 5 am bus home from the night shift? Have your pens run out of ink? Are there holes worn in the soles of your shoes? Do you have grease smudged across your brow? Whatever you do. You do it well. So to us, you’re family. We think eighty-four years clocks us in at overtime. For America’s hardest working people. We are America’s Hardest Working Sandwich. Primanti Brothers.